If you wish to understand the dynamics of the exploding blogosphere in the media world, you will have to shed your biases and prejudices, will have to move away from your existing mindset and to play the game as per the emerging rules of the game not at your own terms. The new generation is fed up of pontification by the print media and sensationalism by the electronic media and too in a biased manner with agendas. The mainstream media will have to understand that why it is decaying and that too rapidly.
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